Author Archives: Sara Peach
Wanted: Climate change-based novels with a strong dose of story, vivid character development, a strong theme, and setting or atmosphere. Climate change focus alone may not be sufficient.
In 1989, cartoonist Matt Groening told a reporter that his new television show, “The Simpsons,” would tackle the serious subjects in life. “It always amazes me how few cartoonists in print or animation go after the bigger issues, the kinds [...]
A great challenge of climate change communication is that the issue is abstract, slow-moving, and often invisible. To get the attention of their audiences, climate communicators sometimes rely on the immediate and the emotional: violence, cute animals, and children.
Many Americans care deeply about addressing climate change. Others question the underlying scientific evidence and/or various public policy mitigation and adaptation strategies. Some others, of course, view the issue as a conspiracy involving scientists and politicians sympathetic to ushering in [...]
Tony Broccoli has spent the past two decades working to engage lay audiences about climate change. For him, that interest has meant using concrete, relatable images: ice skating on backyard ponds and present-day heat waves and unusual storms. Broccoli is [...]
MIAMI – When it comes to communicating climate change, meteorologists are on the front lines. “Television weathercasters may be the most prominent science communicators in our society,” said John Morales, chief meteorologist at NBC 6 in Miami. “The one scientist [...]
DURHAM, N.C. – When it comes to climate communication, many scientists have a “love-hate” relationship with the media. That’s the assessment of Bill Chameides, dean of the Nicholas School of the Environment at Duke University. Before his appointment at the [...]